ScotRail is launching its first-ever mobile website, following a spectacular increase in passengers using smartphones and iPads to visit its site.
The new website offers faster, streamlined online services including journey planning, ticket booking and live travel updates.
Says Graeme Macfarlan, ScotRail’s marketing manager, ‘Demand has soared for a mobile-friendly website to boost the online experience for customers on the move, and commuters in particular. The website features fewer pictures and only the most essential elements of ScotRail’s full website, to deliver faster and more efficient access for mobile users.’
There has been a 130% rise in people using mobile devices to visit www.scotrail.co.uk.
There has been 1.7million visits during the past 12 months compared to 740,000 the year before.
It’s a shame that most of Scotrail’s lines (outside the central belt) have no mobile signal from which to use it 😉