Coffee giant, Starbucks, now has its own carriage on selected Swiss Federal Railways trains.
The double decker car sports the distinctive logo on the side and a plush coffee bar decor inside. The first outing for the train took place on the Geneva Airport to St.Gallen run. On-board baristas brew the coffee.
Says Jeannine Pilloud, director of SBB, ‘We are very happy to unveil this exciting new on-board experience for our customers. We continuously work to enhance our on-board services through innovations to ensure travellers enjoy a pleasant journey and this project is an evolution of our catering concept. We want our customers to feel at home while travelling with us.’