Daylight testing of trams through Edinburgh has begun as city leaders stepped up efforts to win back shoppers to the city centre.
The new tram system should be open for business in May. Meanwhile a £1m campaign has been launched to win back local people. According to a recent survey of 2,000 residents 92% said they felt the tram works had affected their enjoyment of the city centre.
Says Andrew Burns, leader of Edinburgh City Council, ‘Edinburgh is a unique and world class place but we recognise that some folk may be out of the habit of coming into town. This campaign lets the city speak for itself, reminding people of the fantastic and diverse proposition that the city centre has to offer.’