White Walkers were spotted patrolling King’s Cross station yesterday as fantasy drama Game of Thrones celebrated the launch of its seventh season.
The Iron Throne was placed in the station’s ticket hall for customer selfies on the chair of power and buskers played the series’ theme tune throughout the day.
It was all part of wider experiential advertising across four London Tube stations with special decorations, announcements and 1,000 Game of Thrones travel wallets handed out on the day of the new season’s premiere.
Transport for London’s (TfL) director for commercial development Graeme Craig said this type of activity provides vital funds to invest into modernising the network.
Graeme Craig added, ‘This has been a great opportunity for us to work with Sky Atlantic, who is utilising key locations on our Tube network as they promote the Game of Thrones Season 7.
‘We hope that today’s activities, particularly those at King’s Cross St. Pancras Tube station, have brought a bit of unexpected fun to the tens of thousands of our customers passing through the station.’
The event was booked by Sky Atlantic through Hello London, Transport for London’s media partnership with Exterion Media.
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