Home HSEQ CrossCountry and BTP launch augmented-reality Christmas safety campaign

CrossCountry and BTP launch augmented-reality Christmas safety campaign

CrossCountry and the British Transport Police (BTP) have launched a seasonal campaign to remind passengers to store their luggage responsibly.

The train operator hopes to tackle a rising trend in lost or stolen property at six hotspot areas.

Over the coming weeks, CrossCountry will be handing out thousands of special luggage tags, which include a short free video to download where BTP chief inspector Andrea Graham offers important and practical advice on taking luggage on trains.

You can watch the video by downloading the XC Community Hub app and scanning the TravelSmart logo. Photo: CrossCountry.
You can watch the video by downloading the XC Community Hub app and scanning the TravelSmart logo. Photo: CrossCountry.

CrossCountry managing director Andy Cooper said: “We know our trains can get very busy at this time of year, when people are travelling home for the holidays, visiting their families or delivering Christmas presents. This year we wanted to do something special by showing them some helpful tips on storing and taking care of their belongings.

“Watching someone explain the best way to look after your belongings brings the message home, and having chief inspector Graham present the message in person gives it an appropriate level of importance.”

The film can be accessed by downloading an app from the Google Play or Apple Store and scanning the TravelSmart logo on the tag.


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