More than 7.5km of script from the film ‘It’s a Wonderful Life’ will be painted on station platforms along the Virgin Trains West Coast route to help spread a message of kindness this Christmas.
The film’s messages of goodwill will be painted behind the yellow line that runs the length of platforms, using the same yellow paint.
The 1946 film is an uplifting story of family, love, hope, and redemption. But it is also the story of one man’s struggle with a life that hasn’t gone to plan. Virgin Trains said that, while the film may be more than 70 years-old, it is as relevant today as it has ever been.
The initiative has been developed with charity Rethink Mental Illness, in recognition of how difficult the festive period can be for some, and the positive impact that simple acts of kindness can have.
The campaign will direct customers – via a URL embedded in the script – to information, advice, and support around mental health.
Virgin Trains’ executive director of people Natasha Grice said: “We want everyone to know there’s help out there, and that if you’re not affected by poor mental health, it’s really easy to help someone who is.”
The script, made using custom-manufactured stencils from Manchester-based Laser Cutting Services, will be painted by Bagnalls at the following stations and on the following dates:
- London Euston – November 22
- Rugby – November 23
- Birmingham International – November 27
- Birmingham New Street – November 28
- Stafford – November 29
- Stoke-on-Trent – 30th November
- Crewe – 3rd December
- Warrington Bank Quay – December 4
- Liverpool Lime Street – December 5
- Manchester Piccadilly – December 6
- Preston – December 10
- Penrith – December – 11
- Carlisle – December 12
- Glasgow – December 13
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