Hull Trains has appointed a new head of digital to spearhead innovation and enhance its customer experience.
Khalid Amin, who has more than 15 years’ of experience in e-commerce and digital marketing with travel companies such as SuperBreak and British Airways, will now lead on digital enhancements at the open access operator.
A growth in e-ticket usage has seen more customers using the Hull Trains app, and Khalid said the first change he is planning is to further improve the app.
He added: “Digital tools and apps are an important part of our customers’ experience. We’re looking at how customers use the website and the app and utilising the feedback they give us to improve them.
“We continue to encourage anyone using Hull Trains to come forward with feedback on our digital services – we want to continue to be an innovative leader in the rail industry that provides the best levels of customer service – and the digital component is a vital part of that.”
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