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New Director of Asset Management and Assurance for Customer Services at Siemens Mobility

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Siemens Mobility today announced the appointment of Syeda Ghufran who joins as the new Director of Asset Management and Assurance for Customer Services.

Syeda brings a wealth of expertise to her new role along with her strong background in the rail industry and a track record of success. Prior to joining Siemens, Syeda was the Fleet Engineering Director at Hitachi Rail and became the youngest, and first female, Engineering Director at Scotrail in 2018.  

In addition to her technical expertise, Syeda is highly skilled in maintenance optimisation and digitalisation. She will leverage her knowledge and experience to optimise maintenance processes and harness digital advancements to drive efficiency and effectiveness in asset management. 

Sambit Banerjee, Joint CEO of Siemens Mobility and MD of Rolling Stock and Customer Services said;  

“We are honoured to have Syeda join our team, her experience and expertise will undoubtedly drive success and further strengthen the company’s commitment to customer satisfaction, safety, and innovation. 

Syeda’s appointment reflects our unwavering commitment to service excellence and delivering the highest standard of customer service. We achieve this through the talent and expertise of our people.” 

Syeda Ghufran, Director of Asset Management and Assurance for Customer Services said 

“I’m excited to join Siemens Mobility at a time when the company has ambitious plans to transform rail travel and transport in the UK through strong investment, new product offerings in rolling stock, infrastructure and digital.

I am looking forward to working on our fleet reliability improvement plans, digital asset management and the development of new traction products such as our Verve platform which will help deliver de-carbonisation plans for our customers.” 

Siemens Mobility has a strong local footprint in the UK with three manufacturing facilities in Chippenham, Wiltshire, Ashby, Leicestershire and & Goole, East Riding of Yorkshire, and more than 30 sites employing over 5,000 people and 3,000 suppliers, 47% of which are UK-based SMEs. Siemens Mobility trains make up almost a quarter of UK passenger trains and e320 Velaro Eurostar trains.    

Image credit: Siemens Mobility