Thousands of passengers helped raise £10,000 in just one day to make a difference to children living on the streets.
More than 40 directors and senior managers at East Coast joined crews on board train services.
The day was part of a series of ‘Go MAD’ – or ‘Make A Difference’ – events staged to raise money for the charity Railway Children.
East Coast’s Chairman Michael Holden with directors and senior managers staffed buffet counters and refreshment trolleys, and served complimentary food and drinks to passengers travelling in first class.
A specially-created Carrot and Cranberry Cake was sold on-board to passengers, while passengers also helped to raise the £10,000 by making donations on the day, with all monies raised going to the Railway Children charity.
Says Michael Holden, ‘We’re delighted at the support we received from passengers for this excellent cause and would like to thank everyone who contributed for their wonderful generosity. Every penny of the £10,000 raised will go to the Railway Children charity.
‘We also thoroughly enjoyed the day, working alongside our teams who provide great service to passengers every day. Together, we have really made a difference.’